SEO Analysis


That every website must have a great SEO we already know, but time after time we need to analyze them over and over to see if everything is working properly. With Pipefy SEO Analysis Template you find out if your website is well ranked, if your content is good enough and so on. Learn step by step how to analyze your website SEO.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Company
  2. Website

Website analysis

  1. Website traffic types
    • Organic traffic
    • Direct traffic
    • Paid traffic
    • Email marketing traffic
    • Social media traffic
    • Referral traffic
  2. Website traffic
  3. Best performing landing pages

Keyword research

  1. Top level keywords
  2. Social mentions
  3. List existing ranking keywords for this website.
  4. List some keyword suggestions for this website.

Onsite optimization

  1. Website architecture and navigation
    • Adequate
    • Inadequate
  2. What is the website URL structure like?
  3. Internal linking
  4. Website content checklist
    • Duplicate content issues
    • Phrase targeting
  5. Content quality rating
  6. Page titles rating
  7. Tags rating
  8. ALTs rating
  9. Accessibility rating
  10. Crawlability rating
  11. Speed rating
  12. Sitemap rating

Content optimization

  1. Title tags
  2. Content titles
  3. Targeted keywords for landing pages
  4. Does this website use meta description as a call to action?
  5. Does this website have calls to action on landing pages?
  6. Internal linking with in-content links rating
  7. Does this website have easy “share buttons” and “link to us” options?

Link building

  1. How many Link Building does this website have?
  2. Link building quality rating
  3. Number of links that point out of the page
  4. Linked sites quality rating
  5. Number of links to a page in this website
  6. Which is the most visited page?
  7. Number of links to this website’s domain
  8. How old is the website domain?


  1. What could be better?
  2. Most important changes the website will have to go through

Finished Campaigns

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