AI Agents

Performance and campaign optimization agent

Marketing Marketing Dinâmico e Segmentado

The campaign has been running for 3 days. How is it performing?

I'm collecting click and conversion data by channel and message to update the performance dashboards in real time.

I noticed that Variation B of the Instagram ad has a 50% higher CTR than Variation A, but the cost per conversion (CAC) on Google Ads has increased by 20% in the last 24 hours without a proportional increase in sales.

I generated an automatic recommendation to pause Variation A and start an A/B test focused on landing pages to reduce Google's CAC. The improvement report is already available for your validation.

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What this Agent solves for you

What it does

Analyzes click and conversion metrics, adjusting strategies based on real-time results.

Automated activities

Collection of campaign performance data by channel and message
Continuous updating of reports and dashboards
Generation of automatic improvement recommendations and A/B testing.

Agent Subfunction

Step 5: Monitoring and Optimization

Results and impact

99%

reduction in total campaign creation time

+66%

improvement in content approval efficiency

+40%

increase in the quality of localized campaigns.

Your life gets faster with Pipefy AI Agents

99% faster

Traditional path

3–5 days

With Pipefy AI Agent

15–30 minutes

Frequently Asked Questions about Pipefy AI Agents

Read frequently asked questions about Pipefy AI Agents.

What is the Campaign Performance & Optimization Agent and how does it work?

The Campaign Performance & Optimization Agent is a specialized AI Worker within Pipefy's Marketing Dinâmico e Segmentado with AI solution. It executes operational steps autonomously — making decisions within its defined scope, triggering approvals, and maintaining full traceability of each action. Unlike disconnected marketing tools, it operates seamlessly integrated with the workflow, from start to finish, with native human oversight built in.

How much does it cost to use the Campaign Performance & Optimization Agent in Pipefy?

The cost of the Campaign Performance & Optimization Agent in Pipefy varies based on process volume, number of users, and the integrations required with your company's systems. Plans are scalable and adapt to operations of any size — from teams just getting started to large enterprise operations. Talk to our team to receive a personalized proposal.

What is the difference between the Campaign Performance & Optimization Agent and disconnected marketing tools?

While disconnected marketing tools rely on manual intervention at every step, the Campaign Performance & Optimization Agent executes tasks autonomously, records the reasoning behind each decision, and enables real-time oversight. This results in faster cycles, less rework, and 100% traceability of actions — without giving up human control where it matters most.

How do I choose the best Campaign Performance & Optimization agent for my company?

To choose the right Campaign Performance & Optimization agent, evaluate: ability to integrate with your current systems, governance and traceability of agent decisions, ease of configuration without relying on IT, and support for complex processes with exceptions. Also check the vendor's track record with clients in your industry and real implementation case studies.