What’s the best way to boost your marketing skills? Some would say practice. But how do you practice if you don’t know where to start? Maybe you should take an online course. That’s a good start. You’ll obtain a good base of knowledge to build on.
But you have to be aware of the fact that marketing imposes a constant learning process. If you plan to promote your own business or become a marketing expert, you’ll have to learn for a lifetime.
That’s where books get into the picture. Books help you figure out how marketing works. They inform you of new techniques to try, but they also help you find your foundational approach to marketing.
The only question is: which ones do you read?
If you start searching through Amazon’s list of marketing books, you’ll be lost. So many of them look really well. You’ll start checking out reviews and reading comments but be ready to spend days in that activity before you make your final choice.
If this is your first time thinking about marketing books, you should start with the best ones ever written. A current bestseller could be a nice choice. But you first need a good foundation of marketing knowledge, and you’ll get that through the classics in the genre.
Let’s make it easier for you! We’ll list 7 classic marketing books. These are some of the best publications the genre has ever seen.
Top 7 Marketing Books of All Times
Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
This book might as well serve as an entire course. It starts pretty basic, informing you what digital marketing is all about. But don’t get tricked by the “dummies” part in the book’s title. It soon gets into the tiniest details of digital marketing.
Read it, analyze it, and you’ll be prepared to work on your first ever marketing campaign. It will be awesome!
Influence: The Psychology of Persuasion by Robert B. Cialdini
Robert Cialdini is a professor of psychology and marketing. What does psychology have to do with marketing? A lot! Everything!
When you want to promote something, you want to get into the mind of your target audience. You want to figure out how they think and what drives their buying decisions. Then, you want to influence those buying decision by taking the most convincing approach.
This book helps you understand the psychology behind spending money, and it offers tactics on how to influence that behavior.
We’re not talking about a collection of random tips that you could easily find online. This book is based on evidence-based research. It definitely deserves a spot in your home library.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Content development is a massive aspect of modern marketing. You write content for your website and blog, but you also write content for social media. You need to think about email newsletters, too. If you really want to do proper marketing, you’ll also develop eBooks.
Business owners and marketing experts who don’t have writing skills can easily hire professional writers from a cheap paper writing service. But even then, foundational knowledge of content marketing is necessary.
This book teaches you what kind of writing works nowadays. It’s highly relevant and useful for modern marketing campaigns.
#Ask GaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk
Gary Vaynerchuk is a big name in the world of entrepreneurship. He’s published several books on entrepreneurship and marketing, but this one is great because it combines tips in three different aspects of marketing. It teaches you about proper leadership, social media, and self-awareness.
The self-awareness aspect is particularly important since it’s rarely present in marketing books. The book includes topics related to company culture, attention, thanking, hustling, empathy, legacy, and more.
Barking Up the Wrong Tree: The Surprising Science behind Why Everything You Know about Success is (Mostly) Wrong by Eric Barker
Before you start learning about proper marketing, you need to get rid of the things you think you know. There are too many myths to bust.
You’ve probably received some advice by now and you think you know how to promote something. But most of your current conceptions are absolutely wrong. This book will bring you into the reality of marketing.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! By Al Ries and Jack Trout
When you start exploring marketing, you’ll see so many different tips that you’ll inevitably get confused. One marketing expert can tell you to try something that worked for them, but another one gives you totally contradictory advice.
That’s because the same techniques won’t work for everyone in the same way. You’ll have to develop a strategy that specifically works for your business and your project.
But there are certain marketing laws that remain universal no matter what kind of business you’re dealing with. That’s the point you start from. This book gives you that knowledge, so you’ll have a safe foundation for all your marketing experiments and adventures.
Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa
Marketing? A love story? Really?
Yes; really. When you get into marketing, you’re practically developing an emotional connection with your target audience. Emotions are the factor that separates brilliant marketing campaigns (such as Coca-Cola’s holiday season commercials) from average attempts.
This book teaches you how to matter to your customers. It teaches you how to figure out what your customers need, so you can develop a collaboration based on an emotional bond.
Did You Pick Your First Read?
Seven books are more than enough for a start. You don’t have to choose between the above-listed suggestions. You’ll benefit from them all. The only thing to choose is the first book you’ll read. Make your list of priorities and start reading with no delays!