1. IDENTIFYING VALUE
You are here in your Lean journey:
If you’re reading this guide right now, you probably don’t have a plumbing situation going on. Your sink faucet is working as it should and your kitchen is probably dry. So you wouldn’t pay a plumber. You don’t need one. A plumber won’t make your life any better at this moment. It’s not worth your money.
Now imagine that tomorrow you wake up and your whole kitchen is flooded because some pipe burst overnight. In this situation a plumber would come in hand, right? That’s because they would solve a problem. They would give you a benefit. They would make your life easier. And that is value.
VALUE: everything your customer is willing to pay for.
Stop for a few minutes and try to answer these questions:
Before you go on: important things to remember on identifying value
- Value is what the customer is willing to give you their money for. Make sure you know what yours is!
- Sometimes the value is clear to you, but not to the customer. It may be because they’re not seeing it, or because it’s just not valuable to them.
- Make sure your timing is also right. Do people crave for what you are delivering now?
“If you are sure that you are delivering value that people crave for and will give you their dollar bills for, congratulations! You can now start mapping you stream value.”