Creative Brief

TEMPLATE

Pipefy’s Free Creative Brief Template was specially developed to guide the first steps of your creative process on the road to success.

Understanding your customer’s needs and the project’s target audience, as well as the key benefits of the project, will help you create a strong brief for a strong campaign.

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Template structure

See how this template is structured. Remember, this is just an example – you can always customize it.

Background
Company’s background and area of expertise and place it here

  1. What can you say about this company?
  2. What are the customer’s business goals?
  3. How is this company’s competitive environment?
  4. What are the opportunities for your company?

Goal
Specify the goals so you can guide your ideas

  1. Summarize the project
  2. What should this piece achieve?

Promise
Make a promise to your customer’s audience

  1. What are you offering your customer’s audience?
  2. What do you need to back this promise up?
  3. What should the audience feel?
  4. Tone of voice
  5. What is the call to action?

Parameters
Setup this project’s timeline and parameters you’ll use to evaluate the results

  1. Project’s format
  2. Project’s size
  3. Delivery date
  4. Project’s cost
  5. Available media options

Target
Determine who is your target audience

  1. Target segment
  2. Age range
  3. Professional or educational background
  4. Daily concerns
  5. Additional Info

Done

All done with the brief! Time to get the creative team working on it.

Archived

The idea was good, but something got in the way… archive it! Who knows? Maybe someday you’ll get back to it…

Welcome aboard

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