Why use the Feature Release Template?
- Helps you organize the feature releasing process
- Reminds you of all necessary actions, such as testing the feature before setting it live
- Guides you through planning the feature release communication
Feature Release Start Form
- What’s the feature’s name?
- What’s the expected release date?
Phases
Prioritize
Define the priority of releasing each feature!
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1. What's the priority?
- Critical
- High Priority
- Neutral
- Low Priority
- Unknown
Beta
Get your beta version out there and check whether our new feature achieves user’s expectations.
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1. Beta checklist
- Internal tests
- Invite target users to try out the new feature
- 2. Which beta users are testing?
- 3. Beta invite communication
- 4. Beta users feedback
- 5. Did the feature tests achieved its expected results?
Communication
Time to build the communication strategy for the feature release: how will we let our customers know what changed?
- 1. What are the communication guidelines?
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2. Updates/communication checklist
- Update help documents
- Update landing pages
- Send email to the user base
- Send in-app message to affected users
- Post on blog
- Post on twitter
- Post on facebook page
Public Release
Show time! Let the users know what’s new! Make sure the communications are released before the feature is out!
Done
Congratulations! Your new feature is up and running!
Archived
Old things, abandoned ideas…
