Product Roadmap


Pipefy’s Product Roadmap Template enables users to better prioritize new product features and improvements.

Using this template, define the type of improvement, plan the creation of new advanced features, and measure the impact of new developments on overall goals. Start using this template now or read through some best practices before getting started.

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What is a Product Roadmap, and why have one?

A product roadmap is tool that is used to describe how a product will grow, prioritization of new features, changes in the product, and bug fixes. Roadmaps are extremely useful because they clearly communicate direction and progress to internal and external stakeholders.

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How can you get started on creating a Product Roadmap?

No product roadmap is built the same way because every company and team has a different product vision. However, when creating your roadmap there are certain aspect that you should standardize such as defining the overall product strategy, prioritizing features, system, and coordinating releases.

Define your strategy

It’s important that every feature on your product roadmap is guiding your team and development toward the company’s product vision and is inline with the prescribed strategy for reaching that vision. Without a clear vision and strategy, new developments will be disconnected and eventually leave users wondering what is the core value of your product.

Prioritize features

Feature prioritize is very subjective to your goals, but there are key measurements that can help you determine what to focus on first. Estimate the impact of launching the feature, user expectation and and the resources required to implement the feature. Those with the highest positive impact on the user and the lowest demand effort should be prioritized.

Coordinate the release

Most development team overlook the importance of a smooth feature release. Before releasing any feature, it should go through some testing to avoid bugs that disrupt usability. After testing, product management and product marketing should coordinate a timely and guided release.

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What does a Product Roadmap Template look like in Pipefy?

Pipefy’s Product Roadmap Template was created by product leaders and developers at Pipefy to better manage their new product features. The template is made-up of 7 phases: Define, Feature backlog, Product specs, In progress, Beta, Public release, and Live.

The first phase in the template is the Define phase where you will be prompted to describe the percentage of the potential users affected by this new feature, their expected level of satisfaction, potential dissatisfaction, the type of feature, the estimated amount of effort for developing the feature, benchmarks, and any relevant screenshots or attachment.


Open card in the Define phase. Download full template.

Once the feature is define it can move to the Feature backlog phase where its priority is determined. If the feature is prioritized it will move on to the Product specs phase. In the Product specs phase, it’s time to tell a story and describe the product specifications.


Describe the product specifications. Download full template

Write about the business goals, user story and flow, and any testing or validation specifications. After that, the card is moved to the In progress phase where the card can automatically be connected an Agile Software Development pipe for specific development delegation and management.

Developers can work on this new feature in a parallel pipe. Once they are done the partner card in the Product Roadmap can be moved into the Beta phase. After testing, the card is moved to the Public release phase to coordinate its release with product marketing and upper management.


Coordinate product releases in this phase. Download full template.

Now there’s nothing left to do but make the feature go live! Pipefy is highly-customizable and templates are a great way to get started on modeling the perfect development process for your team.

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Better prioritize new product features and improvements.

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Best practices for creating a product roadmap

Tie product roadmap to product strategy

The roadmap can only bring real value if it’s directly tied to the product strategy and overall vision.

Tell a story

Although you should touch on the specifics, each release should build on the previous one via a connected story.

Make your roadmap measurable

Make goals measurable and review the impact of these changes based on those metrics.

Review it periodically

The roadmap should be a living and breathing document since its purpose is to communicate progress.

Involve all stakeholders

Customers, sales, support, management, engineering, operations, and product management all have a stake.

Make it readable by everyone

It should be specific enough for development, but the progress and purpose of each feature should be clear to all.

Why manage your product development processes in Pipefy?

Pipefy is an extremely flexible and customizable process management software. Pipefy can be used to improve the product development process and overall product management. Not only that but workflows can be connected end-to-end or even cross-functionally to prevent data and team silos in the company.

Pipefy enables you to:

  • Improve visualization of tasks with Sprint, Kanban, and Calendar views
  • Integrate natively with popular development apps like: Slack, GitHub, GitLab, BitBucket
  • Leverage event-based automation to save time
  • Receive project notifications to Slack or email
  • Connect workflows cross-functionally to prevent data and team silos
  • Promote information sharing and cross-functional alignment Know how long tasks take with SLA deadline tracking

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