Marketing Product Launch Campaign

Template

Pipefy’s marketing product launch campaign template focuses on assisting in the scheduling and elaboration of a product’s marketing strategy before its release.

The template will serve to better structure the launching process making the overall process easier.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Start form

  1. Project name
  2. Product
  3. Product description
  4. Features
  5. Launch date
  6. Marketing manager
  7. Manager’s email
  8. ID

Strategy

  1. Describe the target audience
  2. Define the strategy of the release

Newsletter

  1.  Will a newsletter be needed?
    • Yes
    • No
  2. Newsletter objectives
  3. Features included (Product features that will be highlighted)
  4. Keywords
  5. Main content
  6. Newsletter attachment
  7. Due date
  8. Notes

Press release

  1. Will a press release be needed?
    • Yes
    • No
  2. Press release objectives
  3. Who will receive the press release?
  4. Features included (Product features that will be highlighted)
  5. Keywords
  6. Press release title
  7. Press release content
  8. Will the press release contain images and/or infographics?
    • Yes
    • No
  9. Attachment: images and/or infographics
  10. Press release attachment
  11. Due date
  12. Notes

Launch email

  1. Will email marketing be needed?
    • Yes
    • No
  2. Email objectives
  3. Features included
  4. Keywords
  5. Email title
  6. Email content
  7. Will a call to action be required?
    • Yes
    • No
  8. Call to action link 
  9. Email attachment
  10. Due date
  11. Notes

Blog post

  1. Will a blog post be necessary?
    • Yes
    • No
  2. Blog post objectives
  3. Features included
  4. Blog post size
  5. Keywords
  6. Blog post title
  7. Blog post content
  8. Important links embedded in the blog post
  9. Due date
  10. Notes

Will ads be needed?

  1. Will ads be needed?
  2. Advertising method (Choose the marketing strategies that will be used):
    • Banner
    • AdWords
    • Facebook
    • Twitter
    • Snapchat
    • Instagram
    • TV
    • YouTube
    • Radio
    • Others
  3. Features included (Product features that will be highlighted)
  4. Keywords
  5. Ads attachments
  6. Due date
  7. Notes

Review

  1. Assignee responsible for the review
  2. Do the strategies need any adjustments?
    • Yes
    • No
  3. Which one?
  4. Necessary changes
  5. Approval
    • Accepted
    • Denied
    • Pending decision
  6. Comments on the review
  7. Notes

Launch feedback

  1. Successes
  2. Failures
  3. How can we fix what went wrong?
  4. Which marketing strategies have delivered the best results?
  5. Marketing effectiveness
    • Very high
    • High
    • Medium
    • Low
    • Very low
  6. Launch reactions
    • Very good
    • Good
    • Medium
    • Bad
    • Very bad
  7. General feedback
  8. Attachment: general feedback

Lauched products

Unreleased products

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