Product Lifecycle Management
In industries where the product life cycle is extremely short, innovation has become a necessity and not an option. With Pipefy’s Product lifecycle management template you can design strategies within each step of your product cycle.
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Control how to act in each of the product cycle’s four steps, until the product is discontinued, in a visual and easy to understand kanban display through Pipefy.
See how this template is structured. As this is just an example, you can customize it.
- Product name
- Customer viewpoint
- Company viewpoint
- Market viewpoint
Here the company seeks to build product awareness and develop a market for the product.
- Product protection
- Intellectual Property
- Distribution channels
- Physical & remote channels
- Call centers
- Points of sale
- Digital channels
- Social media
- Marketing strategies
Here the company seeks to build brand preference and increase market share.
- Features to be added
- Distribution channel changes
- Marketing and promotion strategies
No significant sales growth; competitors have similar products. The objective is to defend market share and maximize profit.
- Product modifications to stand out from the competition
- Price adjustment
- Distribution strategy
- Marketing strategy
Drop in sales
Oh, no! Sales are declining!
- Why are sales declining?
- Keep the product, add new features, and find new users.
- Harvest the product, reduce costs, and start offering it to specific segments.
- Discontinue the product, liquidating remaining inventory or selling it to another company.
- Specify the strategy for the field above
Trusted by 60k users, this could be the beginning of something great.Use this template