New product ideas
Template
Companies looking to grow are always aware of new ideas inside or outside the team. With the New Products Idea Template you can organize the idea development workflow by defining the bullet points, strengths, weaknesses, the marketing strategy and everything else up to the pre-launch phase.

Template structure
See how this template is structured. As this is just an example, you can customize it.
Start form
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1. Name
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2. Email
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3. What is your idea?
- New product
- New service
- Improvement
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4. Project's name
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5. Description
New ideas backlog
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1. Responsible team
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2. How hot is the idea?
Analysis
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1. What?
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2. How?
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3. Why?
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4. Strengths
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5. Weaknesses
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6. Opportunities
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7. Threats
Approval
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1. Approver
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2. Based on the information so far, do you approve the idea?
- Yes
- No
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3. Comments
Prototype development
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1. Development costs
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2. Expected delivery date
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3. Status
- Ready to send to Marketing Team
Marketing strategy
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1. What is the campaign's goal?
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2. Marketing media
- Printed material
- Email marketing
- Youtube
- Radio/TV
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3. Release date
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4. Campaign material
Market testing
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1. Customers surveyed
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2. Customer feedback
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3. Possible improvements