New Product Ideas


Companies looking to grow are always aware of new ideas inside or outside the team. With the New Products Idea Template you can organize the idea development workflow by defining the bullet points, strengths, weaknesses, the marketing strategy and everything else up to the pre-launch phase.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Name
  2. Email
  3. What is your idea?
    • New product
    • New service
    • Improvement
  4. Project’s name
  5. Description

New ideas backlog

  1. Responsible team
  2. How hot is the idea?


  1. What?
  2. How?
  3. Why?
  4. Strengths
  5. Weaknesses
  6. Opportunities
  7. Threats


  1. Approver
  2. Based on the information so far, do you approve the idea?
    • Yes
    • No

Prototype development

  1. Development costs
  2. Expected delivery date
  3. Status
    • Ready to send to Marketing Team

Marketing strategy

  1. What is the campaign’s goal?
  2. Marketing media
    • Printed material
    • Email marketing
    • Youtube
    • Radio/TV
  3. Release date
  4. Campaign material

Market testing

  1. Customers surveyed
  2. Customer feedback
  3. Possible improvements

Delivered products

Archived ideas

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