Success Story
Fluidra Cuts Product Launch Cycle by 45% with Pipefy's No-Code Automation
Fluidra, the global leader in pool equipment, was held back by product development bottlenecks tied to sequential workflows and heavy reliance on IT. With Pipefy, the company built parallel no-code workflows across departments and cut product launch times.
Consumer Goods
Spain
5,000 – 10,000
employeesProduct Formulation
The challenge
With more than 50 years in the market and a portfolio of 15 global brands, Fluidra was managing New Product Development (NPD) through a rigid platform that limited its operational agility. The core problem was structural. Tasks could not run in parallel. Each department had to wait for the previous one to fully complete its phase before starting its own, which stretched the full development cycle far beyond what the business required.
Beyond the timeline issue, the operation lacked technical autonomy and visibility. Any workflow change required coding skills and direct involvement from IT. That dependency created constant delays and prevented Logistics, Engineering, Procurement, and Marketing from improving their own processes as demand for new products kept rising.
The solution
In 2021, Fluidra adopted Pipefy to centralize its NPD process and remove the need for code. Through structured training sessions, the Logistics team standardized workflows and connected four strategic departments. With Pipefy in place, the team set up automation triggers that activate simultaneous processes across business areas.
Under the new model, the moment Engineering finalizes a new product, Marketing and Procurement automatically start parallel workflows for launch strategy and raw material sourcing. Centralized visibility gave managers full autonomy to customize the platform without IT support, and Fluidra later extended the same tool to air freight approvals and helpdesk tickets.
Results and impact
-45%
Total time required to produce and launch a new product
-66%
Reduction in lead time for raw material procurement
4 areas
Integrated into a unified workflow for product execution
The move to parallel workflows unlocked a scale Fluidra had never reached before, removing idle time between Engineering and Procurement. The autonomy created by no-code turned Logistics into an agile unit, able to apply changes in real time and pull precise reports on performance indicators and freight costs.
The direct impact extended to supply chain efficiency and time to market. With full control over its data and standardized operations, Fluidra cleared approval bottlenecks and built a sustainable competitive edge through organizational speed.
“Pipefy gives us real autonomy. Today, people are no longer waiting on Logistics. Every department knows the right path and is empowered to customize the platform. We no longer ask IT to build or roll out new processes, or even simple changes.”
About Fluidra
Fluidra is the global leader in pool and wellness equipment, operating in more than 45 countries with about 40 manufacturing plants and over 6,000 employees. Its mission is to offer a broad range of innovative products and services that create the perfect pool experience.
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