Grupo Delta Scales from R$12M to R$150M in Revenue Over 4 Years with Pipefy

When Grupo Delta adopted Pipefy in 2021, the business was growing fast — but without the structure to sustain that pace. Every department operated independently, with no information flow connecting the start of the sales process to the operator responsible for delivery. In the words of CEO Diogo Paiva, the company was running “completely adrift.”

In construction and project execution, the sheer volume of variables across a job demands precise traceability. Without a unified system, departments pulled in different directions, the commercial pipeline lived in static spreadsheets, and leadership had no real visibility into where any deal or project stood. Growth was happening. The operational backbone to match it was not.

Pipefy’s CRM AI Studio was the turning point. The platform became the operational spine of the business, centralizing all information in a single environment and building standardized workflows for every department. With more than 50 pipes structured across the organization, Grupo Delta gained complete governance over sales, projects, and delivery.

Automating the commercial cycle replaced manual follow-up with intelligent flows that move leads through qualification and closing without friction. Cross-department integration eliminated rework and ensured every sales rep followed the right playbook. The result was an operation capable of scaling without losing control or consistency.

Growing from R$12M to R$150M over four years reflects an operational foundation that kept pace with the business at every stage of expansion. Reclaiming 1,055 hours per month — the equivalent of 6 FTEs — redirected the team away from repetitive manual work and toward work that directly moves deals forward and improves customer experience. A 7.5x ROI positions Pipefy not as an operating cost, but as a structural investment in the company’s growth trajectory.

Grupo Delta began operations more than a decade ago as a small aluminum and glass distributor in Rio Verde, Goiás, with a mission to bring sustainable, innovative glazing products to underserved regions of Brazil. The company grew steadily and diversified its portfolio over the years.

In 2019, it opened an aluminum framing manufacturing plant. In 2021, it launched Deltatech, a company specializing in high-tech solutions for luxury residences, commercial developments, and upscale condominiums. In 2025, it expanded further with Bravo Portas Internas, focused on high-durability PVC interior doors. Today, Grupo Delta is a reference for construction solutions across Brazil’s Center-West region.