IMImobile reduces operational effort by 80% with Pipefy automation

IMImobile South Africa manages multichannel marketing campaigns for major brands across finance, retail, and municipal services. Every campaign started through email briefings and moved into operations without standardization, tracking, or visibility into progress. Managers spent 25 minutes every morning manually updating spreadsheets just to understand the status of each request.

The reliance on informal communication and manual controls created operational bottlenecks: lost briefings, incomplete information, duplicated work, and limited visibility into ownership and delivery capacity. As demand increased, scaling operations meant scaling complexity and inefficiency as well.

IMImobile adopted Pipefy as the central platform to orchestrate the entire campaign execution lifecycle, from briefing intake to delivery. Structured request forms replaced scattered emails, ensuring that all necessary information was captured from the start and eliminating back-and-forth communication.

Operations were standardized into workflows with defined stages, owners, and SLAs. Automation rules distributed requests, notified stakeholders, and updated workflow stages automatically. Real-time dashboards replaced manual spreadsheet tracking, giving leadership a centralized view of workload, execution capacity, and average completion times. The no-code model also allowed the operations team to adapt and improve workflows independently, without relying on IT support.

By eliminating manual triage and disconnected communication, IMImobile enabled its team to focus on creative and strategic execution instead of operational coordination. Customers experienced faster response times and more predictable campaign delivery, while leadership gained measurable operational visibility through automated reporting and centralized dashboards.

With standardized processes and scalable workflows, IMImobile expanded campaign execution without increasing operational complexity at the same pace. The company now operates with centralized data, structured processes, and significantly lower operational effort.

IMImobile provides solutions that help companies automate digital customer interactions, improving customer experience while reducing operational costs. Headquartered in London, the company operates across Europe, North America, Asia, and Africa, serving some of the world’s largest brands in finance, retail, and municipal services.