A/B Testing Free Template

Organize and standardize your A/B tests to grow your business like a pro. This free template helps you test and analyze all the possibilities for your website. Create, implement, and manage your results, saving all test progress and information in one place.

Make your A/B tests more efficient

Use the A/B Testing template to guide you throughout the entire process, from planning to final result analysis.

Submit your hypothesis and test ideas using a form inside the template, then describe the tools and the expected user/customer behavior. Customize each phase by adding dates, links, and other key information, so when the time comes to analyze results, you’ll have all data needed. The template will automatically update the pre-built dashboard with metrics such as the number of running experiments, the number of experiments per metric, and the progress of results towards the goal.

Go further by integrating Pipefy with other apps to automatically feed your process with results and other important data.

Streamline your operation

Easily track your process

Control the entire A/B Testing process and keep track of each experiment, phase by phase.

Continuously improve

Don’t waste money on tests that are not working. Spot failed hypotheses before they end up being expensive and ineffective.

Promptly analyze results

Use the pre-built dashboard to keep track of your test results, understand your team’s performance, and optimize the operation.

Submit your hypotheses with the click of a button

Submitting hypotheses properly is an important part of the process. With this A/B Testing template, you’ll have access to a private form that you can customize with all key information needed to start a new test.

The template comes with simple fields, like the name and type of experiment, but you can customize it according to your own operation, setting mandatory and conditional information, and using different types of fields, such as dates, dropdowns, and checkboxes.

The form is internal, but if you need to share it with someone who doesn’t have access to Pipefy, you can make it public and send a link to anyone.

Make the A/B Testing template work for your needs

Even though the process is always the same, phases and test specifications may differ. That’s why this template is so flexible and customizable.

Apply your own operation rules to the pre-set A/B Testing flow, add mandatory information for each test category, automate notifications when a hypothesis turns into an experiment, and even integrate other tools to make it more powerful. The sky’s the limit when using this Pipefy template.

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Visualize your progress with a pre-set dashboard

The A/B Testing template comes with a pre-built dashboard so you can visualize results with charts and graphs.

This easy-to-use feature helps you track metrics like the number of running experiments, the number of experiments per metric, and the progress of results towards the goal to continuously improve your process and optimize your tests.

Adapt this template for your needs and hit the ground running

Fast and simple to deploy

Get started with your process in minutes with this easy-to-use template.


Customize your unique needs without help from the IT department.

Wide app integrations

Connect your ERP, HRIS, CRM, and other existing tools with Pipefy to build a truly integrated operation.

Connect Pipefy to your favorite software with ease

Teams across the globe love Pipefy

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Since we implemented Pipefy, we have been able to control and automate many processes, from operational and simple processes, such as task management, to business processes, such as executive search professionals (a type of service we provide). Our efficiency increased between 30 and 40% after Pipefy’s implementation.

Uelinton Santos COO

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