A/B Testing


Pipefy’s Free A/B Testing template is a helpful tool that was specially developed to test and analyse all the best possibilities for your website.

Create, implement and manage your A/B testing results in this easy template that allows you to centralize all your tests progress and information in one place.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Data and Behavior

Are you ready to start testing?! Analyse and gather up all relevant information that may help you!

  • 1. Which analytics tool will you use?

  • 2. What's the observed behavior?

  • 3. What was on the website's analytics?

  • 4. Which user behavior tool will you use?


Now you’ve gathered all your data it’s time to plan your tests: determine the goal, create hypothesis and how you’ll measure it.

  • 1. What's the test's goal?

  • 2. How much effort will it take?

  • 3. What are your hypothesis?

  • 4. Where does it impact?

  • 5. How will you measure the results?


Time to build your tests and get them ready to roll!

  • 1. What are the links for the different versions of the page?

    • Link #1
    • Link #2
  • 2. How's the original page?

  • 3. How's the new page(s)?


Show time! Time to put your A/B tests to work!

  • 1. Which A/B testing tool will you use?

  • 2. How long will the test last?

  • 3. Was the test set up correctly?


Time to check whether the tests achieved the expected results! Gather all necessary data and analyse it!

  • 1. How much % did your results improved?

  • 2. Did the test achieved its goals?

  • 3. What were the results of the experiment?

  • 4. What did you learn from this test?

  • 5. What did you learn from this test?


These are all your finished tests! Way to go!


Did you reconsider a test? Stopped it in the middle of the process? Put the card here!

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