A/B Testing

Template

Pipefy’s Free A/B Testing template is a helpful tool that was specially developed to test and analyse all the best possibilities for your website.

Create, implement and manage your A/B testing results in this easy template that allows you to centralize all your tests progress and information in one place.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Backlog

Here are all the experiment ideas!

  • 1. Priority

  • 2. Test responsible

Data and Behavior

Analyse and gather up all relevant information that may help you!

  • 1. Analytics tools

  • 2. What's the observed behavior?

  • 3. What was on the website's analytics?

  • 4. User behavior tool

Planning

It’s time to plan your tests!

  • 1. Test's goal

  • 2. How much effort will it take?

  • 3. What are your hypothesis?

  • 4. Where does it impact?

  • 5. Define the KPIs and target metrics

  • 6. How will you measure the results?

Building

Time to build your tests and get them ready to roll!

  • 1. What are the links for the different versions of the page?

    • Link #1
    • Link #2
  • 2. How's the original page?

  • 3. How's the new page(s)?

Testing

Show time! Time to put your A/B tests to work!

  • 1. Which A/B testing tool will you use?

  • 2. How long will the test last?

  • 3. Was the test set up correctly?

Analysis

Time to check whether the tests achieved the expected results!

  • 1. How much % did your results improved?

  • 2. Did the test achieved its goals?

  • 3. Results of the experiment

  • 4. Learning points

Done

These are all your finished tests! Way to go!

Archived

Did you reconsider a test? Stopped it in the middle of the process? Put the card here!

Welcome aboard

Trusted by 60k users, this could be the beginning of something great.

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