Buyer Personas


A buyer persona is a tool that companies use to better understand the profile and behavior of their customers. With Pipefy’s Buyer Personas Template you will find your ideal customer based on market research and real data about your existing customers.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Name
  2. Age
  3. Gender
    • Male
    • Female
  4. Origin

Professional life

  1. Educational background
  2. Major field
  3. Employer segment
  4. Occupation
  5. Professional skills
  6. Hierarchy Level

Personal interests

  1. Personal interests
  2. Favorite websites/blogs
  3. Consumed and shared content
  4. Hobbies and interests

Buyer interests

  1. Product/service needed/wanted
  2. Most valued product/service features
  3. Most valued product/service benefits
  4. Purchase motivation
  5. Customer concerns that need reassuring

Shopping habits

  1. Where does this persona usually shop?
    • Online
    • Physical Store
  2. Purchase frequency
  3. Research source
    • Google
    • Social media
    • Physical stores
    • Newspapers
    • Magazines
    • Recommendations
  4. Shopping process
  5. Main purchase motivation factor



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