Company internationalization


Pipefy’s Company Internationalization Template is designed for companies that want to take their products abroad, and want to manage the process of internationalization.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Start form

  1. Target country
  2. Expected date

Strategic planning

  1. Internationalization vision
  2. Strategic goals
  3. Performance Indicators
  4. Implementation timetable
  5. Employees responsible for the project
  6. Estimated costs
  7. Funding
    • Yes
    • No
  8. Implementation monitoring plan

Business environment analysis

  1. External environment analysis
  2. Internal environment analysis
  3. Entry mode
    • Export
    • Intermediate
    • Hierarchical
  4. Entry mode specifications

Marketing strategy

  1. Product mix
  2. Products prices
  3. Products promotion means
  4. Potential points of sale

Pilot phase

  1. Pilot phase checklist
    • Start pilot phase for selected test customers.
    • Address existing domestic customers’ subsidiaries.
    • Create anchor customers and multipliers in target areas.
  2. Pilot phase report
  3. Possible improvements description

Lauching setting

  1. Lauching checklist
    • Update strategy based on pilot phase.
    • Finalize market entry strategy.
    • Align sales.
  2. Launching date

Implementation follow-up

  1. First month report
  2. Second month report
  3. Third month report


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