Design Thinking


Pipefy’s Design Thinking Template is ideal for creating innovative strategy, understanding your customers, and solving complex problems in a dynamic way.

By using this template, encourage design thinking and solution-focused problem solving.

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Template structure

See how this template is structured. As this is just an example, you can customize it.


Use observations or conduct interviews to learn and understand the struggles that you or your audience are facing.

  • 1. Create an Empathy Map

  • 2. What are the customer's needs?

  • 3. What struggles is the customer facing?

  • 4. Who can inspire you?

  • 5. What has already been done?

  • 6. Describe the perfect scenario for the stated problems


Define the problem you are trying to solve and the point of view based on the previous phases.

  • 1. Who are we doing this for?

  • 2. What are the opportunities?

  • 3. What are the risks?

  • 4. What is changeable?

  • 5. What are the immediate and long-term goals?

  • 6. What are the success criteria?


Create mock-ups or representations of your ideas and do research on what will be needed to get the solution up and running.

  • 1. How can I show my idea to other people?

  • 2. What questions should your design answer?

  • 3. What can we design quickly?

  • 4. Prototypes (attachment)

  • 5. Gather your team's feedback on the prototype


Time to share the prototype with your audience. Gather feedback and figure out where you can improve.

  • 1. What's necessary to complete the design?

  • 2. Who are we presenting the prototype to?

  • 3. What are our main arguments?

  • 4. Audience feedback

  • 5. Attach the final prototype (attachment)


Reflect about the process and feedback you’ve received.

  • 1. What did this process teach us?

  • 2. What was most significant?

  • 3. What might be done differently?

  • 4. How do we feel about our work?

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