Product Management


Pipefy’s Free Product Management template was specially designed to help product management teams organize, prioritize and build their new features ideas.

This template help you to keep track of all submitted feature/improvement ideas, analyze them, build a mock up and test it before releasing it to your final user.

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What is product management?

Product management has the primary purpose of creating customer value, which is to create a product that has value for its targeted customer. Usually, a product is made to solve a customer’s pain, that has already been discovered through research.

Through product management a company can create the perfect user experience, making sure that they will deliver something that users both want and need. It also aims to make the business more viable, with better profit margins, revenue, and recurring purchases. The process of managing a product englobes everything, from idea to execution.

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Usually, the product team studies, using empathy, the customer’s pains and needs (through the clients’ perspective) to develop solutions to make their lives easier. This team uses data to drive their choices, making decisions more accurate and better targeted.

The exciting thing is that a product is never fully finished. It will always undergo new studies, new possibilities, and improvements. That’s the magic about managing a product, and that is why this team needs to have structured processes to make it happen.

To manage all this, we have product managers. This role needs someone with many abilities because it’s the person who will either lead the product to its success or failure. The product manager must be a data-driven person, who is a team player, with agile thinking and sales knowledge. Being a product manager encompasses knowing about all the product development phases, and also understand how to keep making improvements and when to stop modifying a product.

As the product team uses data to make their decisions, the best way to make a project work is to integrate Task Management with Project Management. This way, the team can easily track not only all the processes that are functioning properly but also the bottlenecks.

Integrating the product team tasks to a project management tool can be very simple. When the team chooses to use Pipefy, they don’t need to worry about the implementation of the processes. Pipefy is an easy and customizable platform, so the team can implement on its own and won’t need to ask for help from the IT team.

How to manage your product using Pipefy?

The easiest way to get the most out of your product management and have structured processes is to use Pipefy.

Here you can find a free template, where you should fill out with your process and done! Now you can manage all your product’s operations in a simple kanban or sprint screen view.

With this free template, the product team can better organize, manage and delegate the tasks to have proper product management while building a new product or feature. The template is customizable, as is the entire platform, and comes with a preset process including phases such as define, prioritize, design, develop, testing and done to make it easier for you to adapt it and make it your own. You can see all the product developing tasks and phases in a simple kanban or sprint screen view – it’s your call.

Free Product Management Template

Organize, prioritize and build new features ideas.

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Template structure

See how this template is structured. As this is just an example, you can customize it.


Define this new feature/improvement: audience, impact on users, goal…the more information the merrier!

  • 1. How does it impact our users?
    • User awareness
    • User acquisition
    • User activation
    • User core experience
    • User adoption
    • User frequency
    • User conversion
    • User revenue
    • User retention
    • User referral
  • 2. How many of our users are affected by it?
    • Low – 0% to 30%
    • Medium – 30% to 70%
    • High – 70% a 100%
  • 3. What’s the type of feature?
    • Basic/threshold attribute
    • Performance/linear/one-dimensional attribute
    • Excitement/delight attribute
    • Indifferent attribute
    • Reverse attribute
  • 4. How satisfied will the user be with this new feature?
    • Won’t feel the difference
    • Neutral
    • Satisfied
    • Extremely satisfied/ excited
  • 5. How dissatisfied will the user be without this new feature?
    • Won’t feel the difference
    • Can live without it
    • Dissatisfied
    • Extremely dissatisfied
  • 6. What are your benchmarks for developing this feature?
  • 7. Benchmark attachments


Define each feature’s priority so they can be done soon…or someday!


Time to create the design and check out how will the new feature/improvement look like.

  • 1. Who’s responsible for the design?
  • 2. Visual interface attachment
  • 3. New feature documentation


Prioritized and analyzed features waiting for their turn to be built!

  • 1. How to prioritize what comes first?
  • 2. How to delegate tasks for your development team?


Time to run some tests and check for bugs, issues and whether our new feature/improvement achieved user’s expectations.

  • 1. Keep track of the new feature/improvement’s bugs!
  • 2. Test checklist
    • Internal tests
    • Invite a small amount of users to test it (closed beta)
  • 3. Which users are testing?
  • 4. What’s the feedback on the new feature?
  • 5. Feature release


Congratulations! Your new feature is built and tested!


Old things, abandoned ideas…

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