Why use the Product Management Template?
- Helps you centralize and organize all new feature ideas
- Makes it easier to prioritize new features/improvements for development
- Helps you analyze how important this new feature/improvement is to your final user
- Allows you to share the new feature mock ups with the team
Product Management Start Form
- What’s this feature/improvement?
- Why are you proposing this idea?
- Attachments
Phases
Define
Define this new feature/improvement: audience, impact on users, goal…the more information, the merrier!
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1. How does it impact our users?
- User awareness
- User acquisition
- User activation
- User core experience
- User adoption
- User frequency
- User conversion
- User revenue
- User retention
- User referral
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2. How many of our users are affected by it?
- Low - 0% to 30%
- Medium - 30% to 70%
- High - 70% a 100%
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3. What's the type of feature?
- Basic/threshold attribute
- Performance/linear/one-dimensional attribute
- Excitement/delight attribute
- Indifferent attribute
- Reverse attribute
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4. How satisfied will the user be with this new feature?
- Won't feel the difference
- Neutral
- Satisfied
- Extremely satisfied/ excited
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5. How dissatisfied will the user be without this new feature?
- Won't feel the difference
- Can live without it
- Dissatisfied
- Extremely dissatisfied
- 6. What are your benchmarks for developing this feature?
- 7. Benchmark attachments
Prioritize
Define each feature’s priority so they can be done soon…or someday!
Design
Time to create the design and check out how will the new feature/improvement look like.
Development
Prioritized and analyzed features waiting for their turn to be built!
Testing
Time to run some tests and check for bugs, issues and whether our new feature/improvement achieved user’s expectations.
- 1. Keep track of the new feature/improvement's bugs!
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2. Test checklist
- Internal tests
- Invite a small amount of users to test it (closed beta)
- 3. Which users are testing?
- 4. What's the feedback on the new feature?
- 5. Feature release
Done
Congratulations! Your new feature is build and tested!
Archived
Old things, abandoned ideas…


