Why use the SEM Management Template?
- Helps centralize all your SEM campaigns information in one place, making it easier to track results
- Provides guidelines to help plan, define and analyse your campaign
- Allows you to set reminders to go back and validate how things are going
SEM Management Start Form
- What’s the campaign’s name?
- What’s the type of campaign?
- Google Search
- Google Shopping (PLA)
- Google Search Dynamic (DSA)
- Google Search for Mobile Apps
- Google Search Call Extension
- Google Display
- Google Remarketing
- What are the keywords?
- What are the target ads?
- What are the internal goals?
- App Download
- Link to site
- Product promotion
- Visits on company
- Re impact visitor on site
- Visits on site
- Video views
This is where you’ll further define your campaign: ad groups, extensions, start and end date, everything you need to get it going!
- 1. What are the campaign's ad groups?
- 2. What are the campaign's ad extensions?
- 3. What's your budget/day?
- 4. What are the target results?
- 5. What's the campaign start date?
- 6. What's the campaign end date?
7. What are the bidding strategies?
- Target CPA
- Manual CPC
- Optimized CPC
- Target search page location
- Maximize clicks
- Target Outranking Share
- Target ROAS
- 8. What's the campaign's display network?
9. What's the campaign's deliver mode?
- 10. When's the next validation date?
These are the active campaigns! Keep both eyes open and make notes on how they’re performing!
Time to gather and analyse data to see whether your campaign was a big hit or a big miss.
- 1. How many clicks did you get with this campaign?
- 2. What was the average cost per click?
- 3. What was the total number of conversions?
- 4. What was the campaign's conversion rate?
- 5. What was the cost per conversion?
6. What was the overall campaign rating?
- 7. What are your final comments?
8. Task checklist:
- Pause ads
- Create reports
- Review reports
- Send reports
Done and done! Finished and analysed campaigns!