SEM Management Free Template

This SEM Management template was developed with best practices and help from the Metrics and Performance Consultant Fernando Kanarski. It will help you from planning to analyzing so you have more control when managing your SEM campaigns.

Take your SEM Management to another level

Use this template to centralize your campaign information and track progress, so you can spot improvement points and make adjustments at any time.

It allows you to set due dates, attach files, target keywords, goals, audience and other specifications to make your campaigns more effective. Use the pre-set dashboard to track metrics like campaigns by phase, campaigns finished, and last campaigns created.

You can even integrate it with other tools such as Google Ads, Google Analytics and Social Media, so you can build a truly integrated operation.

Manage campaigns effectively

Centralize your process

Gather all information for strategy, campaign development and outcomes in one place. Avoid data loss and optimize your campaigns.

Keep up with deadlines

Set due dates and keep work on track so you can launch everything on time.

Monitor the performance

Use the pre-built dashboard to analyze campaign performance, build feedback loops within the team and spot improvement points for the next campaign.

Submit new campaign ideas in a single channel

Get started by collecting new campaign ideas with a simple internal form. Fill in information like the type of campaign, internal goals, and keywords, so your team can kick off the planning phase.

Even though this form is already filled with key information for quality SEM campaign management, you can easily edit it and add different field types without coding or needing IT’s help.

Pipefy is highly customizable so that you can input your own business rules to the process to suit your operation.

Make sure your SEM campaigns run smoothly

Get full visibility over your SEM campaigns from the moment they are submitted until they are finished.

You’ll see an overview of the entire workflow, and you can edit it and streamline the SEM Management process according to your own operational needs. Add new phases, change field options, and add mandatory information in order to build an error-proof process.

Add due dates to each campaign and each phase, choose the team members responsible for the execution, and automate manual parts of the process to get your team focused on the creative part of the job.

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Make sure you’re on the right path with data visualization

Use the pre-built dashboard with graphs and charts to ensure you and your team are on the right track.

Keep an eye on metrics such as campaigns by phase, campaigns finished, and last campaigns created to spot improvement points and continuously enhance your SEM management strategies.

Adapt this template for your needs and hit the ground running

Fast and simple to deploy

Get started with your process in minutes with this easy-to-use template.


Customize your unique needs without help from the IT department.

Wide app integrations

Connect your ERP, HRIS, CRM, and other existing tools with Pipefy to build a truly integrated operation.

Connect Pipefy to your favorite software with ease

Teams across the globe love Pipefy

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Since we implemented Pipefy, we have been able to control and automate many processes, from operational and simple processes, such as task management, to business processes, such as executive search professionals (a type of service we provide). Our efficiency increased between 30 and 40% after Pipefy’s implementation.

Uelinton Santos COO

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