Why should your startup have a workflow strategy?

Isabelle Wuilleumier Salemme

Startups are not normally in a position that allows them to ignore the changes going on with and around their environment. Whereas in the past the competition for smaller businesses was a little less dramatic than it is today, there is a growing concern that many startups and small businesses are not keeping up with the advent and change of technology, and the way it is completely morphing the way jobs are undertaken.

As your customer base is gradually increasing and, with all the technology advances, it’s adamant to make strategic decisions that could be the line between success and failure. Equipping yourself with the right management tools, such as a well-developed workflow strategy, is key to planning your business, sustaining your profit and overcoming business challenges.

Implementing a workflow strategy will help to automate many of your daily processes, increasing your overall process speed and creating an opening to take on more business.

Create and execute a Workflow Strategy:

Your startup is not just about your products/services, your clients, your team members or your workflow strategy – a business is the sum of all parts, including useful and customizable tools that serve as your ally in ultimately serving clients’ needs.

To actually cater to your clients needs, it’s very important not only to deliver according to their expectations, but also being able to deliver on time and according to the budget.

A workflow strategy and, therefore, your workflow management system, needs not only to be transparent and responsive, it must be user-friendly and customizable as well, making sure that achieving your business goals won’t turn into nightmare. It must allow you to cater to your own needs as a business an be very flexible, allowing you to step back and look at your whole process whenever something’s not right and, therefore, determine which part of your overall business strategy is causing the problem.

Workflow strategy 101:

If your startup’s success – as many businesses’ out there – relies on the successful execution of your workflow and overall business strategy, and is powered by your human resources (aka your team), below are a few useful tips to always stay on top of your game:

1. Stay focused on your business goals:

Keeping up with the hectic market demands while also fulfilling your daily obligations can be very strenuous on yourself and others, but it’s very important never to lose focus on the bigger picture: your higher responsibilities, objectives and goals traced to help your company move forward.

Equipping yourself with the right workflow management tools will allow you to automate simple day-to-day tasks that end up consuming way more time you wish they did, and will leave you free to focus on pursuing your goals.

2. Make business decisions on the spot:

In order to make it less bearable to navigate through today’s business environment you must not only be on the right mindset, but also have at hand management tools to help you do so (technology advances are way better than you think!). In order to actually optimize the overall productivity of your team, you must establish effective communication and collaboration amongst employees.

While the Internet –along with all modern communication tools– has made it a lot easier to be connected even if you’re miles away from your office, all members of your team must form an efficient and highly productive unit if you want to be able to respond in real-time to operational issues.

A powerful and comprehensive workflow strategy is just what you need to help conducting real-time monitoring of your processes, constant data gathering and thorough analysis of your business operations.

Having all these information and data makes it possible for management decisions to be made on the spot, rapidly communicated, and then executed simultaneously by all members of your team, allowing much more effective results to be to obtained.

3. Respond to what your client wants:

Customer demands have only became higher in the past few decades and, alongside with constant technology changes may have reshaped your market over and over again. Being able to respond quickly to the ever-changing costumer demands may be your differential and the key to success in highly competitive markets.

Currently all companies – even the most established ones in the market – are facing the challenge of thriving in the present environment: sometimes, catering to your customer’s needs may very well mean going 180’ and turning their company’s entire structure upside down.

In order to dive deep in a huge and highly complex endeavor such as business transformation, having the proper workflow strategy may be your transition alternative to promote gradual and incremental changes in operations without stopping production or, even worse, putting your customer relationships in danger.

4. Use technology in your favor:

Don’t see the technological advances as a challenge or an obstacle that has to be overcome: use it to help you on overcoming your day-to-day challenges and delivering your client’s needs.

Using a workflow strategy will help you make sure you won’t have to limit or even stop production whilst you go through transitional changes to suit the transformational needs of your clients at that time.

5. Collaboration is key:

Focus on having everyone on your team on the same page when it comes to your workflow strategy and team collaboration: having a well set workflow system will allow members of different teams to collaborate in processes much easier.

Allowing people to easily collaborate through a cloud based workflow system (such as Pipefy), for example, may be just what you need to automate time-consuming day-to-day tasks and have more time to focus on hitting your long-term goals.

Manage your workflows with Pipefy:

We help companies keep organised and more productive by running their processes and day-by-day routines on an easy and intuitive tool, making them leave in the past inefficient manual forms, spreadsheets and email threads.

Pipefy’s Task Management Template was specially developed to help you manage yours and your team’s tasks without breaking a sweat. This template shows you in an organised and simplified manner what everyone is currently doing, what they have to do, and what is already done.

Written by
Isabelle Wuilleumier Salemme
Head of Customer Support @Pipefy. She uses her extensive Pipefy knowledge to help users make the best of Pipefy via support and writing informative content pieces. Besides being in charge of support, she's an avid reader, a coffee lover, and a professional photographer.

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