Advertising

TEMPLATE


Pipefy’s Advertising Template was designed for you to control your client’s campaigns and keep up with all the information your team needs to do so. Find out who your customer’s target is, do SWOT analysis, choose the best types of media and ask for your client’s approval before judging your performance.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Company name
  2. Company’s industry
    • Construction
    • Consulting
    • Education
    • Energy & Utilities
    • Financial Services
    • Health/Medical
    • Legal Services/Law Practice
    • Manufacturing
    • Marketing, Media & Entertainment
    • Non-profit Organization
    • Public Sector
    • Retail
    • Tourism/Hospitality
    • Technology
    • Telecommunications
    • Transportation
    • Others
  3. Contact name
  4. Contact’s email
  5. Contact’s phone
  6. SWOT
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats

Knowing the objective

  1. What does the client wish to do through this campaign?
    • Launch a product
    • Explore new markets
    • Strengthen the image
    • Seasonal campaign
    • Promotion
    • Institutional
    • Motivate the sales force
    • Other
  2. What is the goal?
  3. Client’s budget

Target audience

  1. Gender
    • Male
    • Female
  2. Age group
  3. Social class
    • Upper class
    • Upper middle class
    • Middle middle class
    • Lower middle class
    • Working class
  4. Social characteristics
  5. Demographic aspects
  6. Consumer behavior
  7. Purchase cycle

Research

  1. Market behavior
  2. Competitor analysis
    • You can use the most commonly executed marketing mix through the four P’s of marketing: Price, Product, Promotion, and Place.
  3. Competitor 1
  4. Competitor 2
  5. Competitor 3
  6. Customer survey
    • Quantitative research
    • Qualitative research

Media strategy

  1. What kind of media fits your customer?
  2. Choose the best options
    • Out-of-home media
    • Digital media
    • Social media
    • Press
    • Radio
    • TV
    • Alternative media
    • Others
  3. Additional details

Production

  1. Define the issue
  2. Campaign focus
  3. Design concepts
  4. Attach your campaign here.

Approval

  1. Was the request approved?
    • Yes
    • No

Execution

  1. Checklist
    • Medium 1
    • Medium 2
    • Medium 3
    • Medium 4
    • Medium 5

Performance

  1. Campaign assessment
  2. Time to do a survey with customers

Done

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