Public Relations


After identifying your company’s issue, Pipefy’s Public Relations’ Template will help you look for ways to solve that. Define who’s your target, choose your strategies and tactics, and set an available budget to achieve your main goal. After that, it’s time measure your results and see what you can do better next time.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Assignee
  2. Problem description
  3. Target


  1. What is your goal?
  2. Outcome objectives
    • Behavior change
    • Awareness
    • Opinion
    • Support
    • Product or service launch
  3. Expected measurable results
  4. Problem affected area
    • Sales
    • Brand perception
    • Customer operations
    • Others
  5. Due date


  1. Strategies
  2. Tactics
  3. Budget


  1. Specific activities
  2. Vehicles or channels
  3. What is needed to implement/execute your strategies?
    • Folders
    • Communication plan
    • Press release
    • Blog post
    • Market research
    • Content production
    • Banner
    • Social media posts
    • Video
    • Pictures
    • Interview
  4. Attach materials.


  1. Measure effectiveness against objectives.
  2. Identify ways to improve and make recommendations for the future.
  3. Feedback
  4. Observations

Finished Campaigns

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